FAQ | Web Design, SEO & AI Search Questions | Local Web 360

Question 1

How long does it take to build a website?

Accepted Answer

Most websites are completed within 2–4 weeks of receiving your content, branding, and sign-off on the design direction. Larger or more complex projects may take a little longer, but I'll always give you a clear timeline upfront. Hold-ups are usually caused by clients providing text, images and information late, etc :)

Question 2

Do you build websites on WordPress?

Accepted Answer

Yes - all of my websites are built on WordPress, which gives you a powerful, flexible platform you can manage yourself if you wish. WordPress powers over 43% of the entire internet - it's the world's most popular website platform by a huge margin. So should yours :)

Question 3

Will my website work on mobile phones?

Accepted Answer

Absolutely. Every website I build is fully responsive and mobile-first, meaning it looks and performs great on smartphones, tablets, and desktops. With over 70% of web traffic coming from mobile.

Question 4

Can I update the website myself after it's built?

Accepted Answer

Yes. WordPress makes it straightforward to update text, images, and blog posts without too much technical knowledge. I can also provide a handover walkthrough so you feel confident managing your own site. Many clients actually just choose to ask me to make amendments via one of my maintenance plans, which are very affordable.

Question 5

Do you offer website hosting?

Accepted Answer

I can recommend and set up reliable UK-based hosting for your website. Hosting is typically billed separately and renewed annually. I'll always advise on the best option for your site's size and traffic. I do this because your website is your business asset and should always be in your name, both the domain name and hosting.

Question 6

How long does SEO take to show results?

Accepted Answer

SEO is a long-term strategy. Most businesses start seeing meaningful improvements in rankings and traffic within 3–6 months, with stronger results building over 6–12 months. Local SEO for smaller geographic areas can move faster.

Question 7

What is GEO and how is it different from SEO?

Accepted Answer

Traditional SEO focuses on ranking in Google's blue-link results. Generative Engine Optimisation (GEO) ensures your business appears in AI-synthesised answers from tools like Google AI Overviews, Bing Copilot, and Perplexity. Both are important and I combine them for maximum visibility.

Question 8

Do you optimise Google Business Profiles?

Accepted Answer

Yes - Google Business Profile optimisation is one of my core services. A fully optimised profile is the single most powerful free tool for local businesses to appear in the map pack and attract nearby customers. I actually used to be a Google business photographer, so I have plenty of experience.

Question 9

What areas do you cover for local SEO?

Accepted Answer

I primarily serve businesses across the Yorkshire-Lancashire border - including Colne, Burnley, Nelson, Skipton, Barnoldswick, Clitheroe, Settle, Ilkley, Silsden, Keighley and surrounding towns. I also work with businesses across the UK for broader digital marketing campaigns.

Question 10

How much does a website cost?

Accepted Answer

Website pricing depends on the size, complexity, and features required. I offer transparent, fixed-price quotes with no hidden fees. Get in touch for a free, no-obligation quote tailored to your specific requirements.

Question 11

Do you offer payment plans?

Accepted Answer

Yes. For larger projects, I typically split payments into a deposit on sign-off, a mid-project milestone, and a final payment on completion. I'm flexible and happy to discuss what works for your budget. I can also offer payment plans for small businesses, but you will pay a little more, and ownership stays with me until fully paid.

Question 12

What do I need to provide to get started?

Accepted Answer

To kick things off I'll need your logo (or we can discuss branding), any existing content or copy, example websites you like, and a clear brief of what you need. I'll guide you through everything via a short onboarding questionnaire.

Question 13

Do you offer ongoing support after launch?

Accepted Answer

Yes absolutely. I offer monthly maintenance and support packages that cover security updates, backups, performance monitoring, and small content changes. It's peace of mind that your site stays fast, secure, and up to date. Most of my clients choose this option and also know they can call me 7 days a week up to 8pm.

Question 14

What is Answer Engine Optimisation (AEO)?

Accepted Answer

AEO structures your website content so AI assistants like ChatGPT, Claude, Siri, Gemini and Alexa deliver your business as the direct answer to customer questions. It involves FAQ schema, featured snippet targeting, and voice search optimisation.

Question 15

What is AI Search Optimisation (AISO)?

Accepted Answer

AISO is a full strategy that keeps your business visible across all AI-driven search platforms. As search behaviour changes, AISO helps you stay found on LLMs, AI assistants, and new search engines.

Question 16

Is AI search really important for small local businesses?

Accepted Answer

Increasingly, yes. More and more people are asking AI tools, "Who is the best plumber in Skipton?" or "find me a web designer near Ilkley" - and if your business isn't optimised for these platforms, you're invisible to that growing audience. Getting ahead now is a real competitive advantage.

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