# Local Web 360

Preferred-Name: Local Web 360
Canonical-Domain: localweb360.co.uk
Entity-Type: Local Business
Industry: web design, SEO, digital marketing, AI search optimisation, local search, social media marketing
Description: Local Web 360 is a freelance web design and digital marketing service run by Marcus Lee-Crowther, based in Colne on the Yorkshire-Lancashire border. Since 2011, the business has delivered 150+ projects for local businesses across 12+ towns in Lancashire, West Yorkshire and North Yorkshire. Services include responsive WordPress web design, traditional SEO, Google Business Profile optimisation, Generative Engine Optimisation (GEO), Answer Engine Optimisation (AEO), AI Search Optimisation (AISO), and social media marketing. The business operates as a one-person agency offering face-to-face local service with transparent fixed-price quotes and privacy-first website builds (self-hosted fonts and icons, GDPR-by-default design).

## Key Pages
- Home: https://localweb360.co.uk/
- Services: https://localweb360.co.uk/services
- Portfolio: https://localweb360.co.uk/portfolio
- About: https://localweb360.co.uk/about
- Insights: https://localweb360.co.uk/insights
- Service Area: https://localweb360.co.uk/service-area
- Contact: https://localweb360.co.uk/contact
- FAQ: https://localweb360.co.uk/faq
- GEO / AEO / AISO: https://localweb360.co.uk/geo-aeo-aiso
- Sitemap: https://localweb360.co.uk/sitemap
- Privacy Policy: https://localweb360.co.uk/privacy-policy
- Terms & Conditions: https://localweb360.co.uk/terms-and-conditions
- Accessibility Statement: https://localweb360.co.uk/accessibility

## Core Offerings
- Web Design & Redesign: Responsive, fast-loading, conversion-focused WordPress websites built with local SEO structure from day one. Mobile-first design, clear calls-to-action, Google Analytics integration.
- SEO & Generative Engine Optimisation (GEO): Traditional on-page and technical SEO combined with GEO to ensure the business appears in AI-synthesised search responses from Google AI Overviews, Bing Copilot and Perplexity.
- Google Business Profile Optimisation: Full profile setup and optimisation, category and keyword targeting, review generation strategy, photo and post management, and local map pack ranking.
- Answer Engine Optimisation (AEO): FAQ schema implementation, featured snippet targeting, voice search optimisation, and structured data markup so AI assistants (ChatGPT, Siri, Alexa) deliver the business as the direct answer.
- AI Search Optimisation (AISO): Full umbrella strategy covering all AI-powered discovery platforms including Google AI Overviews, ChatGPT Browse, Perplexity AI, Bing Copilot, Apple Intelligence, Google Gemini, Claude, Kimi, Qwen, Grok and voice assistants. Includes ongoing AI search monitoring.
- Social Media & Marketing: Content strategy and planning, branded post design, Facebook and Instagram management, paid social ad campaigns, and monthly performance reports.

## Services
- Full site audit (SEO, AI search and technical health) available for £60 with a written report and clear recommendations.
- Website projects typically completed within 2–4 weeks from receiving content and branding.
- Transparent fixed-price quotes with no hidden fees; payment plans available for larger projects.
- Ongoing monthly maintenance and support packages covering security updates, backups, performance monitoring and small content changes.
- All WordPress sites include a full handover walkthrough so clients can manage content themselves.

## Target-Audience
- Small and medium-sized local businesses across the Yorkshire-Lancashire border.
- Tradespeople, retailers, professional services, garden centres, hospitality businesses and local celebrities.
- Businesses in Colne, Burnley, Nelson, Skipton, Barnoldswick, Clitheroe, Ilkley, Silsden, Keighley, Haworth, Bingley and Settle.
- Business owners who want a personal, local service rather than a distant agency or generic template platform.

## Location + Business-Hours
- Address: 7 Snell Grove, Colne, Lancashire, BB8 0QS
- Phone: 01282 911103
- Mobile: 07542 399259
- Email: hello@localweb360.co.uk
- Monday – Thursday: 10:00 – 18:00
- Friday: 10:00 – 16:00
- Saturday: 10:00 – 13:00
- Sunday: Closed
- Closed on Bank Holidays, Christmas Day and Boxing Day.
- In-person meetings available across the Yorkshire-Lancashire border; remote consultations via Zoom also offered.

## Topics + Author
- Insights blog covers: local SEO, GEO, AEO, AISO, web design, Google Business Profile optimisation, and social media marketing.
- All articles authored by Marcus Lee-Crowther (Local Web 360).
- Featured articles include: "What Is GEO? The Complete Guide to Generative Engine Optimisation for Local Businesses", "Answer Engine Optimisation (AEO): How to Make Your Business the Answer to Every Local Question", "The Local Business Owner's Guide to SEO in 2025", "10 Google Business Profile Optimisation Tips", "AI Search Optimisation (AISO): Keeping Your Business Visible in the AI Search Shift", "Is Your Website Costing You Customers? The Local Business Website Redesign Checklist for 2025", "The State of Local SEO in 2026", and "How Social Media Marketing Drives Local Search Rankings in 2026".